In preparing for summer camp, parents ask a lot of questions – as they should. What happens when a child get homesick? What kind of activities will my child be able to participate in? How will your staff help my child make friends?
All of these are good, valid concerns. But my favorite question, hands down, is “How far away is too far away to send a child to summer camp?”
If you are a reader who likes his or her answer up front, let me satisfy your curiousity immediately with a 2 part response:
- It depends on the child attending camp.
- It depends on the parent who is sending the child to camp.
Now its perfectly clear, right? Perhaps not. But it was helpful, right? Again, perhaps not.
This summer, I ran a poll on LinkedIn and asked adults this very question (http://linkd.in/mMvo0b). With a few votes shy of 200 responses, my results are less than definitive, but the comments were pure gold. I simply asked, “If you were sending a 10 year-old to sleep-away camp, what is a comfortable distance?”
When framing my responses, I used times (less than 1 hour away, 1-2 hours away, 2-4 hours away, anywhere in the country, and anywhere in the world), but I did not define how a camper might be travelling. In my opinion, once campers are travelling more than 4 hours away (by car, boat, train, or plane), they are too far away for parents to rush to their aid in the same day. When campers are 4 or more hours away, they are “beyond reach.” Coincidentally, this is how I picked a college. I wanted a school that my parents could not easily visit. I chose Grinnell College in Iowa, a full 16 hour drive from my home in Pennsylvania.
As you might expect, responses to this simple question were all over the map (pun intended).
- 21% of respondents felt comfortable with their child attending camp less than 1 hour from home.
- 34% of respondents were comfortable with their child attending camp 1-2 hours away.
- 27% of respondents felt comfortable with their child attending camp 2-4 hours from home.
- 9% of respondents were comfortable with their child attending camp anywhere in their home country.
- 9% of respondents felt comfortable with their child attending camp anywhere in the world.
If you take the time to review the results in more detail, you would find a trend towards older parents feeling more comfortable with their children traveling further from home than younger parents. You wouldn’t see significant differences between men and women.
My Advice to Parents: The perfect camp will be where you and your child’s comfort levels intersect. Some kids are ready at 7 to fly across the country. Some parents will never be ready for their children to be an hour away from them. As my father is fond of saying, “moderation in all things.” Look for the compromise.
Please keep this in mind: Your goal should be to challenge your child and push her a step beyond her comfort level. If you keep her too close, she may not feel challenged and/or independent. If you push her too far out of her comfort zone, she may not benefit from the experience. The same thing goes for you as a parent. If you’re a parent who believes you can’t live without your child sleeping in the next room, look for the camp that is an hour away or less. Don’t immediately send your camper across the country. Moderation.
My Advice to Camp Directors: “What?” you may wonder, “What does this post have to do with the art of camp management?” Well, it should impact how you look at your marketing work. Most parents responding to this poll, 55%, are comfortable sending their child to a camp less than 2 hours away. 82% of all parents who responded to the survey are looking for a camp that is less than 4 hours away from their home. So, if you are on a limited marketing budget, focus on promotional events and ads that are within 2 hours drive of your camp. Half of all parents looking for sleep-away camp next summer will be comfortable with your location.
We’ll see you at Camp!
Be sure to visit Nathan’s camp program (YMCA Camp Conrad Weiser and Bynden Wood), The South Mountain YMCA Camps, at www.smymca.org.