I am such a fan of alliteration. I really can’t help myself.
Yesterday I was part of a podcast run by Travis Allison at www.CampHacker.org. There were a number of great topics, but one stuck out in my mind: Camp Staff Attitude Toward Working With Parents.
Here’s the thing: Some camp directors and staff (mostly folks who have been doing this a while in remote locations), view parent calls, requests, and visits as intrusive. For camp professionals, and most parents, part of the overnight camp experience is that children spend time away from their parents and siblings to discover who they are outside of the family bubble. This opportunity for self-discovery is truly powerful – even life-changing – but that doesn’t mean parents don’t have a place in camp.
Of course Parents have a place in camp!
A good camp (in my opinion), will look for opportunities to partner with parents. From a camp perspective, there is a lot parents can contribute to my program that I could not accomplish without them. Let’s face it, who’s better recruiting new campers? It’s not me. Most research will tell you camp’s rely on word-of-mouth to grow their program. Parents (and campers) recruit new families to our program every day. Here’s my Top 5 List on Partnering with Parents (Camp Perspective):
- Marketing: I said it at the top. Camps know that their best marketing tool is word-of-mouth. We count on families referring families. I recommend that camps engage their families to actively help market their program.
- Program Development: Camps are constantly looking for ways to improve their program, their customer service, their marketing, or their registration process. Why not ask parents? After all, kids come to camp, but parents pay for it. I recommend camps hold 2 focus groups each year to collect parent input. There is no downside to hearing what your families think about your camp.
- Service Project Volunteers: Like marketing, many camps already partner with families to complete service projects on their behalf. Whether you are building a playground, raking leaves, recruiting board members, or raising funds for a capital campaign, call your families and ask them to help. If you are a non-profit and rely on the generous contributions of donors to fulfill your charitable mission, there is good research that suggests that people who simply consider volunteering their time to your organization will increase their financial contribution (http://www.kellogg.northwestern.edu/marketing/faculty/MarketingCamp/aaker_jennifer.pdf).
- Camper Behavior Management: When a camper has behavioral problems at camp, who are the best people to recommend strategies for that child? The Parents! I hope all camps utilize family input to help their campers have a successful session of camp.
- Marketing: Yes. It is so important I said it twice.
So what can parents get out of this partnership? Good question – and I am prepared to answer. Here’s my Top 3 List on Partnering with Parents (Parent Perspective):
- Camp Staff as a Resource: Parents, you have a year-round resource when you partner with your summer camp. Are you looking for a great game idea or your child’s next birthday parts? Call Camp. Have a question about your child’s participation/obsession with Facebook? Call Camp. Looking for a year-round leadership program that you child can participate in? Call Camp. Your camp staff know kids. They know kids programs and how to find them. Use their expertise!
- Camp Facility as a Resource: Looking for an affordable location for your next family reunion, birthday party or corporate conference? Call Camp! Your camp probably has what you need, and if they don’t, I bet they can help you find a good alternative.
- Camp for Resume Building: Need something new on your resume or just looking for a meaningful volunteer opportunity? Ask Camp. Most camps, private and non-profit, utilize volunteers for everything from improving their grounds and setting their policies. Join the board of directors or plant flowers. Either way, your camp will appreciate your service.
My Advice for Camps: Determine what level of parent involvement would be beneficial to your program – and then solicit that involvement. Family engagement in your program is a long-term investment – but it can pay long-term dividends, as well.
My Advice for Parents: Talk to your camp director before registering your child to attend camp. Learn his or her attitude toward parent involvement in summer camp and select a camp program and leader that matches your needs. If you’re looking for a camp you can be involved with – on any level – put your summer camp director on the spot and tell her how you can contribute. Dare her to take you up on it. The camp will be better for your input.
We’ll see you at Camp!
Be sure to visit Nathan’s camp, The South Mountain YMCA Camps, at www.smymca.org.